The new outdoor campaign from global QSR brand McDonald's promotes their delicious Chicken Fillet sandwiches. Launched the last week of June, the campaign showcases the chicken filet sandwiches in their regular or spicy varieties over burgundy and bottle-green backgrounds. The ad copy challenges viewers with the statement “Simple, but don’t underestimate it”. For those who are still hungry after the many feasts of Ramadan and Eid, you can find the new messages on the usual locations of McDonald’s, with uni-poles, Gates, lightboxes, Flags, and double-decker poles in various locations across Greater Cairo.
