The billboards of Dubai have been experiencing lots of positivity over the past few months to help us understand and cope with the health situation that we are all in together right now. While individuals' health has been affected by the pandemic of COVID-19; many businesses have gotten the virus, having to shut down or slow things a bit to face a slippage of revenues as a result. Kids Palace Nursery has released an outdoor advertising campaign to promote its services and anticipate their return. With the concept of building a home away of home, Kids Palace Nursery and preschool is aiming to engage children in an activity-based learning program, mixing between entertainment and education to create an edutainment environment for smart kids to grow up in. The Nursery is asking their audiences to “#Staypositive” according to the ad copy, promising “Soon we will be together again”, in both the Arabic and English language, adding a visual of kids having fun while reading at a vast library. The campaign was in the streets during the very last week of May, displayed on a uni-pole in Sheikh Rashid Road near Al Garhoud Bridge, while the lampposts appeared in Hessa St and Sheikh Zayed Road, Jumeirah, and City Walk in Safa St as well across Dubai, UAE.
