In a world where you can live now and pay later; Qasatli Real Estate has offered their innovative financial services provided by a group of real estate leaders for everyone who is looking for owning a building of his own with an awareness outdoor advertising campaign spread over Cairo’s billboards. The whole idea of Qastali evolves around middling between the buyer and the real estate developer where they act as the financial executive to get the first one their dream residential or commercial unit with facilitated installments, while the second one gets all their benefits conventionally with no change in plans, hitting perfectly both the B2B and B2C market segments in Egypt. Qasatli elaborates more with an ad copy that says “Any home you fancy, can be yours with Qasatli”, referring that “All the units are ready to deliver”, located in “New Cairo”, “6th of October City”, “Ain Sokhna”, “North Coast” to finally add the details of their installment plan. As for the visuals, they make more room for the explanatory ad copy with a simple conceptual design of the buildings itself. Seen on mega-signs, double-decker poles, and uni-poles, the campaign was out there right in the middle of May across several locations in our beloved Greater Cairo.
