A new teaser campaign launched during the weekend announces the arrival of Gomaa next Friday. Though it seems like a word game, as “Gomaa” can be both a proper name and the word Friday in Arabic, all the campaign offers viewers is a line in white bold copy and the hashtag #Gomaa over a deep blue background. Teaser campaigns are becoming increasingly popular lately, and they are used by brands in almost every industry. This latest addition can be seen across the Greater Cairo as well as in the North Coast using varied size billboards, Lightboxes and Flags. Stay tuned to learn more about this mystery and what or who will visit us next Friday!
