Orange came up the billboards of Cairo on the first days of Ramadan with an OOH campaign to promise its audience with the graceful message No matter how far you are, Orange gets you closer, taking into consideration the physical distancing happening recently. After its latest OOH campaign in February, the leading telecom operator went to the streets to give exposure to the new promotion delivered in Ramadan, offering free internet and minutes for all orange users. The campaign's visuals show several illustrations of people, phone calling each other from totally different and distant locations, the images are centered with an orange-colored strip with the vibes of Ramadan all over the visuals and an ad copy that says We get you closer followed by the offer and the call-to-action, reflecting that Orange will definitely get you closer to your loved ones through its empowered connection. The OOH campaign was seen in the last week of April, appearing on a mega-sign and a serial of uni-poles across different locations in Greater Cairo.
