With a promotional OOH advertisement, leading home retailer Home Centre has been spreading Ramadan vibes on the billboards of Dubai to highlight its discounts and promotions. Despite the current global outbreak situation, the people of Emirates are still capable to enjoy the Ramadani spirit at home, where they decorate it specifically for the sake of this holy month. This is why Home Center decided to give their audiences “Gifts that give back more” according to the Arabic localized ad copy to surprise everyone that “This Ramadan sale 25%-70%” with numerous visuals, showcasing their various furniture and home decor items to lure their targeted segment. Topping the retail industry in the GCC with more than 90 stores, in addition to receiving multiple awards over the years such as Best Home Store at Inside Out Awards (2016), Most Customer Friendly Retailer by the Dubai Department of Economic Development (2015), Most Admired Retailer of the Year in Retail ME (2015), Superbrand status for three years in a row in the UAE (2010-12 and more. Spreading in Dubai’s top prime locations, Home Center’s ad has popped up during April to be displayed on a uni-pole and a metro station billboard in both Sheikh Zayed Road and Sheikh Mohammed Bin Zayed Road in Dubai, UAE.
