As part of their ongoing active outdoor strategy and parallel to their out-of-home campaign for Ibiza Chillout; Master Group has released many consecutive OOH campaigns to promote a bunch of their prominent real estate projects on the billboards of Cairo, including City Oval New Capital. The residential project is highlighting their point of sales on Cairo’s billboards by using different ad copies on the same template design, listing the privileges of living in City Oval New Capital, such as “Your next golf shot is here”, “Simple but significant”, where you can finally get “The privacy you have been looking for” to Unleash your innovations, all displayed on a simple visual of a white background, adding the logo of the project on a huge space to guarantee it stays in the audiences’ minds for a long time. The campaign saw the light during the third week of April, using serials on uni-poles and double-decker poles, in addition to mega-signs in various locations across Greater Cairo.
