The leading developer Master Group is bringing Ibiza Chillout Sokhna to the streets of Cairo, with a massive OOH campaign to spread awareness for its second phase. Nearly six months after its latest OOH campaign on the roads. Master Group designed very appealing visuals that portray both men's and women's distinct ways of chilling out, creatively connecting both genders in its targeted audience. One visual shows a bird-eye-view of the sea from a frame that illustrates a lady's face, while other visual's frame is displaying a man's one. Manipulating the number 2 coming after the word phase in each design, to show two different interests, either laying down in the middle of the sea or enjoying your jet-ski, you'll Take time to chill both ways. The campaign was seen on the billboards in the second week of April, spreading widely on uni-poles, double-decker poles, and billboards across Greater Cairo.
