EG Master showed up on the billboards of Cairo with a huge OOH campaign that aims for different objectives to spread more awareness about the brand's projects, and capitalize on its positioning in people's minds. The real estate developer integrated a combination of a branding campaign and an awareness campaign spreading parallel with each other. To showcase EG Master's finished projects, and turn the spotlights towards Valley Ras Sedr project with an invitation to Feel the breeze out there. The comprehensive media plan included two different visuals accordingly. The branding campaign's visual appears in the dark blue EG Master's brand color that often reflects trust and reliability, showcasing the list of projects owned by EG Master with the logo and tagline on the top. On the other hand, Valley's awareness campaign showed up with visuals capturing people relaxing by the seaside, illustrating the happy and joyful moments associated with fresh summer vibes. The OOH campaign was seen on the billboards in the first week of April, spreading on double-decker poles, uni-poles, and a combination of mega-signs and double-decker butterflies across several locations in Cairo, Egypt.
