Food and beverages company Fooda Food for Food Industries has released an outdoor advertising campaign to brand Pink Pie on the roads of Greater Cairo. With a catch ad copy that fills the billboard, “Pink Pie”, “The elite’s biscuits”, showing the different flavors of the pie and its packaging design with a 2D illustration design that suits their main target audience, kids. Spotted during the third week of March, the campaign was seen on billboards and uni-poles in different locations across Greater Cairo.
