The world-wide foodservice franchise KFC has launched an OOH campaign to brand their Smoky Barbeque Twister Meal on the billboards of Cairo, Egypt, following their latest Smart Box OOH campaign last March. The campaign is dazzling with the mouth-drooling visuals of the meal displayed on their branded background colors, announcing the items and prices of the food masterpiece and a call-to-action for ordering online through KFC’s hotline or website. The campaign was spotted during the last week of March, using uni-poles in multiple locations across Greater Cairo.
