Vow developments is introducing its first administrative project Solas New Capital on a promotional OOH campaign, with unique and easy payment facilities displayed on the billboards of Cairo. The promising real estate developer Vow who's specialized in developing administrative projects to introduce innovative workplaces is promoting its very first project Solas on the billboards with some appealing advantages, claiming that it offers the Best price per meter of EGP 29,000. The visuals illustrate the luxurious and modern design of the building, stating that it's located in the most prime location in the financial district in the New Capital. The OOH campaign appeared on the billboards in the first week of March, spreading on double-decker poles, and a combination of mega-signs and uni-poles across different locations in Cairo, Egypt.