After their OOH campaign for Nova 5T, mobile devices company Huawei has released another outdoor advertising campaign to brand their new product Nova 7i on the billboards of Cairo. With a white background, the visuals show the front and back of the device for the audiences, adding some details about its technology. Moreover, the ad copy explains that it has a “Super camera” which makes it “Super nova”. The campaign’s media plan has a poor distribution with a very light appearance unlike its opponents in the industry and OOH market, using only double-decker poles and mega-signs in limited locations in Greater Cairo, Egypt.
