Following its 100th anniversary campaign last year, Banque Misr has joined the move to encourage people to stay home by presenting and branding all online and mobile services on the billboards of Cairo with an awareness OOH campaign. Following the spread of Coronavirus, lots of businesses started to offer solutions and ways to motivate people to stay safe at home. Recently, Banque Misr decided to show up each online service it provides on the billboards, like internet banking through BM online, BM mobile wallet, and Meeza Card, using four stand-alone words Buy. Pay. Transfer. Receive to illustrate the actions that customers can take remotely and act as a reminder that they're still able to make their banking processes from the comfort of their homes. The campaign was launched in the last week of March, appearing on uni-poles and billboards in different locations in Cairo, Egypt.
