The popular cleaning product Persil by Henkel is appearing on the billboards of Cairo with another outdoor advertising campaign to make your clothes spotless and ready to face the world with the smell of lavender, after their last outdoor campaign in October. On corps of lavender, the visuals have Persil packages standing there, while other visuals concentrate more on highlighting the ad copy “Cleanness with a breeze of lavender”, adding their tagline “Washing clothes means Persil”. The campaign was released during in the third week of March, using billboards, uni-poles and mega-signs in different locations across Greater Cairo.
