Al Mansour Automotive came up with a promotional OOH campaign on Cairo's billboards for Opel and Chevrolet owners, parallel to its OOH branding campaign for Opel in March The Leading car dealer presented a very promising offer on the billboards of Cairo with a matchless discount of 40% on services and spare parts. The campaign's visual has the offer appearing in the middle of the design to be clearly visible, written in a mix of blue, yellow, and red colors to be catchy enough. The visual shows a background of a real-shot from the inside of Mansour service center, reflecting the high quality image of the place to convey trust and unique quality. The OOH campaign appeared in the first week of March, spreading on billboards and uni-poles across different locations in Cairo, Egypt.
