Mirad Developments came back on Cairo's billboards to showcase all its projects with a branding OOH campaign, more than a year following its last OOH campaign. The real estate developer returned to the billboards of Cairo to boost its brand positioning with more comfortability and belongingness. Mirad Apartments. A home, not just a house. is the copy appearing on the visual, bottomed by every brand project completed by Mirad Developments to highlight its work and achievements. The visual appears in a fully white background creating a sense of peace and simplicity that blends well with the campaign's strategy of being positioned as a homeplace in people's minds. The OOH campaign appeared on billboards in the first week of March, released on uni-poles in different locations in Cairo, Egypt.
