Real Estate developer Master Group has just released a massive OOH branding campaign to make a comeback since its last branding campaign a year ago. As we can observe Master Group's previous OOH campaigns, the developer usually pulls a different approach from most of the real estate developers', especially in branding campaigns. Last year, Master Group turned to the billboards to thank lots of its employees. This year, it believes that there's No Slogan Needed for its campaign. Using such a slogan by Master Group may be a smart move actually; it is catchy enough due to its unfamiliarity. And it reflects the message that Master Group is an already well-known and trusted brand in the market. So having only the brand name, web address and hotline, is quite enough for the campaign's copy. The Campaign was seen on Cairo's billboards in the first week of March, spreading over uni-poles, billboards, and a combination and serial of double-decker poles and mega-signs, across many locations in Cairo, Egypt.
