Having a mission to support a world of diverse athletes, KO Squad has organized Olympia Amateur to give a chance to the bodybuilders of Egypt to show their muscles and talent with an outdoor advertising campaign on the billboards of Cairo. On a dark background, the fitness event has finally arrived to Egypt, displaying many shirtless bodybuilders to encourage you to enroll in the competition to be Mr. Olympia Egypt 2020, while the bottom space has the event’s sponsors, date and location as a CTA for the billboards’ viewers. Spotted during the first week of April, the campaign was out there on uni-poles and billboards in various locations across Greater Cairo.
