Back with their main project, real estate developer The Land Developers (TLD) has appeared on the roads of Greater Cairo, Egypt to reinforce Armonia in New Capital with an outdoor advertising campaign, after promoting their infinity pools back in 2019. The Egyptian stock real estate developer is turning completely transparent, displaying their down payment and monthly installment on their usual template design to make everything clear for their potential buyers. As for the ad copy, it adds a call-to-action, asking you as a viewer to “Discover your space”. The campaign was seen on the roads in the first week of March, using combinations of uni-poles, double-decker poles and mega-signs in multiple locations across Greater Cairo.
