Kasrawy Group brings back the Citroën SUV vehicles on Cairo's billboards to highlight the C5 and C3 models since their launching OOH campaign in August 2019. The French automotive brand showed up on the billboards of Cairo on a promotional OOH campaign to reinforce its SUV type cars, delivering some new messages to shed more light on different qualities of the new C3 and C5 editions. The copy included two major slogans to demonstrate the unique values of both cars. A better weekend and Easy roads are written to underline the ability of the SUV cars to travel long trips with no strain at all, so it's easier to enjoy your weekends, as well as including the benefit of a one year of free repair to double the interest for the Citroen SUVs. The campaign surfaced on Cairo's billboards in the first week of March, appearing on double decker-poles, uni-poles, and a combination of billboards across different locations in Cairo, Egypt.
