Real Estate developer Blue Moon Properties has launched a new OOH campaign to advertise their prime project Aurelia. Located in Sheraton, Heliopolis, Aurelia is an upcoming gated community that offers green areas and water features. Over a night scenario with blocks of apartments, the ad copy reads many numbers that refer to the payment plan, delivery times, and the location. The slogan “The future of living” appears in block bold letters under the project’s name. The campaign uses uni-poles, T-poles, mega-signs and bridge special set-ups in selected locations across the city.
