Lorenz Snack-World is seen on the billboards of Cairo introducing its flavored peanuts Pic Pacs on an OOH branding campaign. The German food company holds PicPac's up on Cairo's billboards for the first time in a while to present its two peanuts packs, the original and the BBQ flavored one to let us recognize that PicPac's got a doubled crispiness that's out of this world. Lorenz utilized the right balance of brand colors in the visual, adding some extra peanuts flying around with an Arabic written copy to make sure of widening its brand popularity among all Egyptians. The campaign was seen on Cairo's billboards in the first week of March, appearing on uni-poles, double-decker poles, and a combination of billboards across several locations in Cairo, Egypt.
