In a hard time like this, advertisers and brands have a Corporate Social Responsibility (CSR) towards their clients and the Egyptian community as a whole. Maven Developments took the lead to surprise us on the billboards of Cairo. The social and health initiative is mostly keen on keeping everybody safe and sound in this critical time, following the measurements of the World Health Organization (WHO) and the Egyptian Government to help in containing the outbreak of COVID-19. A straight to the point call to action was seen on the creative OOH campaign, asking people by saying “Let’s stay home together” to keep ourselves and our loved ones safe and sound. The social and health initiative was released in the Coronavirus time during the third week of March to fill the billboards of Cairo, using billboards, double-decker poles, mega-signs and uni-poles in various location to distribute their media plan wisely across Greater Cairo.
