Ora Developers brings back ZED to the streets of Cairo with an OOH promotional campaign, nearly 6 months later since its New phase campaign in September. The real estate developer has just released an OOH campaign putting the effort to promote its new ZED East with 10 years installment on a set of visuals, while presenting both ZED El Sheikh Zayed and ZED East with a 10 years payment plan on others, besides announcing their presence at the upcoming Cityscape event that was postponed earlier. ZED used numerous visuals for this campaign, demonstrating the luxurious buildings, villas, and overall atmosphere in the city, mostly appearing in a night mode to showcase the lights of the city, in addition to the address and cancelled dates of Cityscape, placed in different dark-colored boxes to blend well with the images' mood and colors. The campaign appeared on the billboards of Cairo in the first week of March, showing on mega-signs, a serial and a combination of double-decker poles and uni-poles in different locations across Cairo, Egypt.
