The Mother’s Day festive appears to be going on all month long, with numerous OOH campaigns that started to appear over the past few days, one of those tycoons is El Araby Group; Home Appliances, and Consumer Electronics hero. The multi-channel campaign has hit the social media platforms at first to reach the out-of-home scene with a decent media plan later on, asking people to show “What did you get from your mother?”, ensuring that all the good deeds, features, and qualities are definitely a product of a kind-hearted female figure. The visuals are simple to give more exposure to the ad copy, adding that you can “Win and let her chill” to include a call to action by placing their Youtube, Instagram and Facebook icons on the billboards of our beloved Greater Cairo. The campaign started to spread in the third week of March, appearing on uni-poles and billboards in many locations across Greater Cairo.
