Samsung has just introduced its new S20 mobile phone series on an OOH campaign after releasing its new A series' OOH campaign in January. Samsung Egypt takes no break between its OOH campaigns due to the wide variety of its products, leaving little or no chance of not being seen on Cairo's billboards, recently, Samsung has just released an outdoor campaign to present its new S20 category of mobiles. The S20 and S20+ are put into one visual with a white background, to be able to demonstrate the colors available including bright ones. The S20 ultra was seen on a separate visual colored in black as it only comes in black and dark grey. This pattern of colors are utilized in the visuals to convey exclusivity, and uniqueness of the S20 ultra, due to the fact that it possesses the highest features and capabilities. At the end of the day, Samsung successfully made it clear on the billboards that the new S20 series have a very high functioning back-camera. The campaign was seen on the billboards of Cairo in the first week of March, appearing on mega-signs, a serial of uni-poles, and a combination of double-decker poles and uni-poles in various locations across Greater Cairo.
