The construction industry is taking a shot through the billboards of Cairo with a new outdoor advertising campaign for Techno Bond to announce they are one of the most prominent companies in manufacturing cladding materials. Cladding is a material whose refractive index is less than that of the core which is used in the exteriors and interiors of a building, usually in the first one more. Techno Bond is proving that they are “The biggest factory for cladding interfaces in Africa and the MENA region” as referred to in the ad copy. The visuals have a dark blue background with Techno Bond’s logo in it and in the background we find one of their productions as a living proof of their excellency. Appearing during the last week of February, the campaign is using uni-poles in different locations across Greater Cairo.
