Real Estate developer Mountain View can be seen this month with a renovated outdoor campaign that promotes the new iApartments in their flagship project iCity. Introduced by the brand as their latest innovation, iApartment is a premium apartment of multiple customizable options that the developer is now launching at iCity New Cairo and their new sister project iCity October. With the slogan “A world of choices”, the ad copy informs viewers of the payment plan and showcases a design photo of the upcoming apartments block. The campaign uses uni-poles, mega-signs and double-decker poles spread this new campaign on the main roads across the Greater Cairo.
