Living Yards Developments is presenting The Loft on Cairo's billboards with an OOH promotional campaign, nearly a year after its OOH branding campaign in April 2019. The Loft came on Cairo's billboards with their own concept 10 & 10 on a new promotional OOH campaign. 10% down payment & 10 years of installment is how the promotion concept works, adding the amount of monthly installment to the copy for more transparency. The numbers 10 are designed creatively to look like an exterior design plan divided into several partitions, illustrating their ultimate value of customizing your space at your own rhythm. The Loft utilized the blue color to be dominant in its visual, as it usually reflects reliability and trust, as well as being easy on the eyes. The outdoor campaign was launched on the billboards in the last week of February, taking place on billboards, and a combination and serials of double-decker poles in many locations across Cairo, Egypt.
