Our mothers have always given us quality time, unconditional love and care and it’s time for us to pay back with something that could extend the time of other mothers on this earth. Breast cancer devoted hospital Baheya has released an OOH campaign just for Mother’s Day. After their 2019’s Mother’s campaign, Baheya is once again spreading positivity in a hard time and for a hard cause shows the true colors of the foundation, using a pink background not only because it reflects women but also because it’s the symbol color for breast cancer with a happy, healthy and recovered mother hugging her daughters in joy. As for the ad copy, it informs you that “Your donation for Baheya is the best Mother’s Day ever” with numerous calls-to-action at the bottom, including their hotline and various bank accounts numbers to guide you through the donation process. The campaign was on the ground during the second week of March, using billboards and uni-poles in various locations across Greater Cairo.
