Bosch is back in the streets for Mother's Day with a massive promotional OOH campaign, after a while of absence from the OOH scene since its campaign in 2018 MTI Corporation; the official Bosch distributor and advertiser in Egypt is running a huge outdoor media plan considering Mother's Day, offering more than 50% discount on home appliances for mothers. Bosch created two different visuals for the campaign demonstrating multiples of its home appliances sided by a cheerful red gift-box. Both visuals are colored with a white background which may reflect simplicity and easiness. Two copies were utilized as well to deliver their message, Because moms deserve the best and Don’t worry. We got her gift were accurately executed, triggering love emotions toward mothers, then offering a solution right away. The outdoor campaign took place in the first week of March, distributed over mega-signs, uni-poles, and a serial of double-deckers across different locations in Cairo, Egypt.
