American hair-styling registered brand Rush Brush, a brand of Stylish Eve has hit the roads of Greater Cairo to celebrate Mother’s Day with all the Egyptian ladies, releasing a promotional outdoor advertising campaign. Seizing the momentum of this season, where everyone is trying to make his mother figure happy, Rush Brush is using a pink background, displaying “Mother’s Day offers” in a huge font to make sure its visibility is as big as the occasion we are ahead. Other visuals have a mother and her daughter pushing a shopping trolley that is filled with Rush Brush’s products, ensuring that everyone gets the memo about their offers of “Up to 20% discounts”. Other visuals were installed today on the 18th of March to expand their number of locations and add more exclusivity to their offers with a dark background and a huge announcement of the same discount percentage. Spotted during the first week of March, the campaign was on the roads using double-decker poles, billboards and mega-signs in multiple locations across Greater Cairo.
