Pioneers Holding is displaying PRE Developments' projects on a massive OOH branding campaign, only one month after their last branding campaign this year. Earlier in January, PRE developments launched a branding campaign with an announcement for their new branch opened in New Cairo, this month it's followed by another huge campaign to capitalize on brand awareness and display every project completed. Pioneers' campaign design is quite similar to the previous one, both have a dominant black color which often reflects exclusivity and uniqueness. The significant difference in this ad is the addition of Jebal to the list of PRE developments' projects, besides Stone Residence, Stone Street, and Hadaba that were included in the campaign before. Born to lead slogan was the second differential thing in this campaign, aligning well with their branding to refer that the real estate company is truly Powered by pioneers as stated in its tagline appearing in the visual. The campaign was seen on Cairo's billboards in the first week of March, appearing on both serial and combination of uni-poles, double-deckers, butterfly Quattro-deckers, and billboards across many locations in Cairo, Egypt.
