After three years of disappearance from the outdoor scene since their last OOH campaign in 2017, White Point by El Abd is finally back to celebrate 40 years of being in your home, using celebrity branding marketing strategy to spice things up on Cairo’s billboards with Nicole Saba. White Point can be recognized easily on the billboards of Cairo with its branded royal blue and famous home appliances products in the visuals, this time adding a brand ambassador to grab even more attention with singer and artist Nicole Saba, proving that White Point is “The first choice for millions of Egyptians”, celebrating “40 years of White Point El Abd” in addition to a hashtag that says “#دايمًا_واثقة” which translates to “#AlwaysConfident”. The campaign appeared during the last week of February and can be seen on uni-poles and double-decker poles with remarkable combinations in different locations across Greater Cairo.
