Egypt Expo & Convention Authority is announcing the dates of the 53rd round of Cairo International Fair this year on an OOH campaign, a year later since their last outdoor campaign for their previous event. The CIF appeared on Cairo's billboards to promote their upcoming round that was planned to be on the 18th of March, unfortunately, it has been postponed to further notice as a precaution due to Coronavirus (COVID-19) spread. The Expo used a simple design backgrounded with a blue color that often reflects reliability, demonstrating the fair's logo and name in both Arabic and English, as well as the location and dates. The visual is bottomed with the main sponsors of the event; Cottonil, Master Gold, and Ceramica Market. The outdoor campaign appeared on Cairo's billboards in the last week of February, using uni-poles and billboards in different locations across Cairo, Egypt.
