Pyramids Developments continues to promote Paris East Mall on a promotional OOH campaign, launching the campaign only weeks after its outdoor campaign for La Capitale. Pyramids Developments is approaching its audience with a promotional offer that's kind of new to the real estate industry, working smartly to Give-away investment certificate for each administrative unit sold, in an attempt to stand out from the many real estate promotions appearing on Cairo's billboards. The real estate leader didn't insert any additional copies to make sure the promotion is all that viewers can read. The copy is followed by a clear call-to-action with the mentioned hotline, sided by Pyramids Developments' logo. The OOH campaign took place on Cairo's billboards in the last week of February, appearing on uni-poles, and billboards located differently in Cairo, Egypt.
