Egyptian Conglomerate INTRO Group has released a new installment in their outdoor campaign for Real Estate subsidiary M2 Developments. The Out-Of-Home campaign, which started last July with straightforward branding that focused on the slogan “Breaking the norm”, seems to follow a clear evolution that has turned into a teaser campaign. The ads which were plain, now start to be filled with artwork; and the slogan has changed to “Some things are worth waiting for”. Using the same locations as in July, the campaign uses uni-poles, double-decker poles and can be spotted across the Greater Cairo. Stay tuned to learn more about the upcoming reveal as the brand gets ready to start showcasing their projects.
