A new advertiser; Egy Holding Development has surfaced on the out-of-home scene with a teaser outdoor advertising campaign to develop brand anticipation for their upcoming project. Teasers are one of the most powerful OOH choices to introduce a new developer to the market, not to mention raising some questions to pave the road for its upcoming project. In Egy Holding’s case, the brand is obviously going to be called “Epic” as mentioned in the ad copy that confirms “Something EPIC is happening in New Capital”, using a special golden color to highlight the word “EPIC” on a white background that reflects transparency, trust, and new beginnings. The upper side uses the developer’s hotline and website URL to encourage people to know more about its upcoming plans. The campaign saw the light in the last week of February, using mega-signs, double-decker poles, uni-poles, billboards, and a butterfly double-decker on different locations across Greater Cairo, Egypt.
