Etisalat by e& (previously Etisalat Group) is introducing its new Family Bundle featuring the superstar Ahmed Helmy on a massive OOH campaign, less than two months apart from their last outdoor campaign. Etisalat ramps-up the OOH game to integrate with its entertaining TV ad starring Ahmed Helmy. The new family offer is targeting a wide scope of personas, taking no extremes regarding the ad's visuals and keeping the design simple, counting on Helmy's effect. The campaign's template has the superstar posing with a smile, sided by the ad copy that says The package is doubled to make their message clear that Hekaya bundle is now doubled to fit your whole family. The copy is followed by a simple dialing call-to-action, bottomed by the telecommunication's company tagline and logo, needing no more details to catch the viewers' attention. The campaign topped Cairo's billboards in the last week of February, spreading across uni-poles, billboards, and double-decker poles in multiple locations in Cairo, Egypt.
