Publishing group Nahdet Misr has revealed the edification campaign that they launched at the start of the month to raise awareness against child abuse. The reveal campaign showcases their educational brand Aladwaa, keeping the colored backgrounds like a school mural from the original anonymous campaign. The items that appeared in the first campaign representing the violence against children – rulers, belts, dusters, and slippers – have been moved to the bottom corner of the ad to give way for the new message “50 years teaching and learning”. With Large and X-Large uni-poles, Double-decker poles, Gates, and T-poles, this campaign spreads across the Greater Cairo.
