Arabia Holding is turning the spotlights on Sun Capital once again with an OOH branding campaign, six months later since their last year's outdoor campaign in August. Sun Capital appeared on Cairo's billboards with its well-known golden ring to build up on their brand positioning in the presence of a fierce out-of-home competition in the real estate industry. Gold and black colors are chosen to reflect luxury and independence. With a solo purpose of keeping the brand in minds, Sun Capital preferred not to interrupt their logo's visibility with extra slogans or any kind of copy to make sure spectators witness it clearly; only Arabia Holding's logo sided by their hotline appears beneath, put into a white background to be distinguished. The outdoor campaign was seen on the roads in the last week of February, appearing on billboards and uni-poles in different locations across Cairo, Egypt.
