Your favorite FMCG local brand Bisco Misr is celebrating on the billboards of Cairo the previous 60 years of their plain biscuits Luxe’s existence, showing its rebranded packaging to the viewers on a brand new OOH campaign. Since their last appearance in June 2018 on an outdoor advertising campaign, Bisco Misr is resurfacing to announce that Luxe has been on the roads for “60 years in Egypt” and now is appearing with its “Brand new makeover” according to the ad copy, while the visuals reveal their rebranded package’s look and feel. The campaign was in the streets during the third week of February, using double-decker poles, mega-signs and uni-poles in many locations across Greater Cairo.
