Egyptian star Amr Diab seems to be conquering the summer with his new album since it was released at the head of the season with a notorious sponsorship. Real Estate developer Aldau has just launched a new OOH campaign to promote the singer’s concert at their development Aldau Strand in Hurghada next Eid Al-Adha. With the slogan “For the first time in Hurghada”, the ad copy informs viewers of the upcoming concert details over the artist’s album cover. Details of how to book tickets, as well as the concert’s sponsors, appear at the bottom of the ads. The campaign was launched in the second half of August and spreads across the Greater Cairo with uni-poles and double-decker poles in selected locations.
