Tatweer Misr just started their OOH campaign for the new Bloomfield's project The Vues, spreading awareness of the new phase after their last campaign for Bloomfields in August. Bloomfields used only one visual for their outdoor awareness campaign of The Vues. With no crowded visuals nor slogans or ad copies appearing, the compound is satisfied enough by displaying the logos of the Bloomfields right above The Vues New Cairo logo, followed by the developer's logo and hotline. The ad is put into almost a full black background to reflect exclusivity and elegance, adding a kind of a sift leaf at the left side of the ad, colored in green and red to bring some nature vibes into the design. The campaign surfaced on Cairo's billboards in the middle of February, appearing on uni-poles, double-decker butterfly, mega-signs, and double-decker poles in many OOH types across different locations in Greater Cairo.
