Subsequent to their last outdoor advertising campaign in January, Namaa Development & Real Estate Investment has been active on the roads of Cairo, Egypt with another OOH campaign, this time promoting their business park Capital One. Introducing the “World class office complex” in the “Financial District”, “New Capital”, where you don’t only get to work in a cheerful atmosphere but also enjoy a well-planned program for every day in the week as explained in the ad copy. The visuals are helping the viewers to imagine their daily routine and lifestyle at Capital One, using their huge media plan to elaborate on a wide scale. The campaign was out there during the third week of February using a large media plan of billboards, double-decker poles and mega-signs in multiple premium locations across Greater Cairo.
