Pyramids International Group is announcing the dates of the Cairo Fashion & Tex Expo on an OOH campaign, only 5 months later since their last edition's outdoor campaign in 2019. Cairo Fashion & Tex Exhibition is spreading across billboards of Cairo with different artworks and shapes to reach their full potential. For the ad visuals, they used two characters with a different gender for each visual to convey inclusion. Both visuals show the same copy which includes the Expo's name, location and dates highlighted in red to catch the eyes, all written in both English and Arabic, in addition to the fact that it's supported by the Ministry of Trade & Industry. The international Expo displayed the sponsors of the event at the bottom of the billboards, led by the likes of Cottonil, AMS Number One, and other industry leaders, sided by the expo's contact number and website address. The OOH campaign took place on the roads at the end of February, using uni-poles and billboards in several locations in Cairo, Egypt.
