Tawfeer for Food Products is promoting its supermarket chain Kazyon with a 1 million pounds prize competition on an OOH campaign through Cairo's billboards. The retail chain teams up with Coca-Cola in a promotional OOH campaign to present its new competition initiated to encourage buyers to buy more in a chance to win million pounds. Kazyon used double-deckers in all locations to be able to present their logo and Coca-Cola's large enough with both taglines on the top decker, while the lower decker is fully utilized for the competition's artwork. The design is illustrating celebration and festive vibes, and the copy says Buy from Kazyon and win the million pounds, highlighting underneath till the 15th of March. Kazyon was keen to identify the number of their retail stores and governorates they operate in to convey trust and goodwill to the viewers' minds. The campaign appeared on Cairo's billboards in the last week of February, using double-decker poles in different locations across Cairo, Egypt.
