The superstar Amal Maher is back with her new album Matsbneesh (Don't leave me) with a massive OOH campaign, produced and sponsored by Violin Entertainment and Vodafone Egypt, one year later since her last album’s campaign The new album cover is quite different this year, picking the rose color for the ad background was kind of a new reflection of Amal Maher for her audience, in terms of branding. But more significantly, the color is attractive and matching with the Valentine’s vibes in February. The simplicity of the cover design adds more clearness for the viewers, just a photo of Amal holding some roses, sided by her name and the album’s, as well as Vodafone, Violin, and Victory Link logos differently sized on the campaign cover. The album’s OOH campaign came out on the second week of February, appearing on uni-poles, billboards, and mega-signs all over Cairo, Egypt
