El Araby Group brings Sharp into the scene once again with a promotional OOH campaign for the “Sharp Inverter”, after its absence since their campaign in July 2019. Taking advantage of bone-chilling Egyptians face this winter, Sharp is promoting its efficient air conditioner the Inverter on Cairo's roads. The copy's background is a very catchy one due to its familiarity, the inverter is hanging on a classic-decorated wallpaper that's seen a lot in many Egyptian homes. Getting better performance through the ability to “save power with more than 55% than the average heaters” is the unique-selling-point Sharp is underlining, اتدفا و وفر, which translates to “Get warm and save more” as the main slogan used in the ad to corroborate the advantage the Inverter is delivering to its users. The OOH campaign hits the roads in the second week of February, using uni-poles, a combination of billboards, and double-decker poles across many locations in the streets of Cairo, Egypt.
